Capabilities
I was graded on correlation and cost-benefit analysis — and, far more severely, on what I dared to say in a room full of creative geniuses.
That, and a bent for accuracy shaped me to span creative and analytical roles: speaking everybody’s language and navigating the big picture. I can spark ideas and do the homework.
Creative Direction
Leading brands at the intersection of strategy and design
Defining the aesthetic formula and authentic tone of voice
Turning identity and values into tangible design
From logos to corporate systems, from visual detail to strategy
Stories, journeys, and campaigns that connect and persuade
An experienced creative sparring partner and inspiring team leader
Strategy
Intuitive grasp of brand DNA and personality
360° brand development and integrated concepts
Managing identity and expression across all touchpoints
Corporate identity and positioning
Defining values, purpose, messaging, and goals
Guiding digital transformation, social media, and AI evaluation
Strategies for brand strength and long-term consistency
Comprehensive brand audits and research
Copywriting
Naming and claims
Corporate language — strategy and execution
Developing distinctive tone of voice and narrative style
Managing editorial teams and proofreading processes
Advisory
Leadership advisory Read More
Strategic sparring partner for strategy, design, and corporate identity
White papers on brand and communication topics
Brand workshops and recurring brand strategy sessions
Brand behavior, corporate culture, and change communication
Liaison to agencies
Guidance during creative meetings and pitches