ANDRÉ URBAN — SKILLS MAP
KEY PERFORMANCE INDICATORS
- Seasoned creative
- Marketing degree
- Avant-garde agencies' background
- Experienced creative team leader
- Forceful concept developer and pitcher
- Navigator through complex brand strategies
- Leading brands at the intersection
of strategy and design
BRANDING PRINCIPLES
- Passion for design & creative work
- Taking responsibility
- Forcing better Narratives
- Aesthetics matter
- Give trust, get trust
- Originality is a virtue to-be
IN A NUTSHELL
Turning strategic challenges into clear,
compelling brand experiences.
Guiding brands to lasting value, elevated
cultural and aesthetic standards, and
competitive strength in the digital,
post-truth era.
CREATIVE DIRECTION
- Creative leadership
- Brand aesthetics
- Identity transfer
- Logos & design
- Storytelling & journey
- Team leadership
STRATEGY
- Brand DNA
- 360° development
- Expression management
- Positioning
- Messaging & values
- Digital & AI
- Brand strength
- Audit & research
COPYWRITING
- Naming & claims
- Corporate language
- Editorial direction
ADVISORY
- Leadership advisory
- Strategic partner
- Brand culture
- Change communication
- Agency interface
- Workshops & reviews
- White papers
WORK EXPERIENCE
Adidas AG, Bayrischer Rundfunk, Deutsche Bahn AG, Deutsche Bank AG, Deutsche Kreditwirtschaft e.V., Porsche AG, Eintracht Frankfurt e.V., girocard, FIFA, Heineken NV, Historisches Museum Frankfurt, Hornbach Baumarkt AG, Jaguar Land Rover Ltd., KPMG AG, Lufthansa AG, Mercedes Benz AG, Messe Frankfurt GmbH, Merck KgaA, MLP Finanzberatung SE, Museum für moderne Kunst Frankfurt a. M., Red Bull GmbH & Co.KG, Roche Deutschland Holding GmbH, Rolls-Royce plc., Sparkasse, Stadtmarketing Mannheim GmbH, Volkswagen Bank GmbH and many more...